Voiceover is a production technique where a non-diegetic voice is used in a radio, television, film, theatre or other presentation.
The commercial use of voiceover in advertising has been widely popular since the beginning of radio broadcasting. In the initial years, before the development of effective sound recording and mixing technologies, announcements were produced “live” and at-once in a studio with the entire cast, crew and, usually, orchestra.
More recent technological developments in recording and editing have transformed this procedure. The development of computer technology has made editing operations faster and easier to perform. The development of a wide range of software, and the ability to use hard-drives for storage has made recording cheaper, easier and more efficient. Today, the process of making a recording has become both more complicated, and yet easier to perform.
Both male and females can generate voiceovers and often a specific gender and age bracket is chosen to promote a specific product to appeal to a certain target market and audience. For example, a company selling baby cloths would probably choose a woman with a caring motherly voice for voiceover advertising for their company.
SEO Technologies
SEO Technologies is a Sydney based multimedia company that record voiceovers for their Powerpack web presentations, as well as cd-rom production requiring professional audio narration. Our voiceovers are professionally recorded in our own on-site studio using state-of-the-art recording, mixing and mastering facilities. Their ProTools studio is equipped with professional valve-driven Rode microphones, Dynaudio Acoustics monitors, and a full range of Protools effects plug-ins to give any soundtrack or voiceover recorded that dynamic edge. The voiceovers are then added to presentations, training videos, corporate videos etc that can be used for video promotion, streaming web presentations, advisements, multimedia cd-roms, powerpack online presentations, training seminars, software demonstrations and online software training.
More information is available from our web site –
http://www.seotechnologies.com
To contact SEO Technologies for more information on our services or products, please contact us at +61 2 96023303, or email at admin@seotechnologies.com.
